Writing for the Web

How will people find you online and how will you keep them on your website? With so much competition for attention online, in search engines, social media, email and various other channels, you need to be producing effective content for your users. The Writing for the Web course at Glasgow Clyde College can help you to achieve this.

This interactive and practical course will give you the writing skills required to improve search engine rankings and create website copy that is well structured and in the correct tone. Producing the right kind of content for the right channels can help improve engagement and improve everything from traffic to your website to sales levels and brand perception. 

Content Creation for Search

You well learn which elements are valued by the search engines, how to tailor your content for maximum visibility, how to encourage clicks from searchers and why different elements are important to different channels.

Having the right content on your website can significantly improve your business and your visibility on the web. By learning the right way to produce your content you can set yourself apart from your competitors and establish a strong presence online.

We also run the related courses Social Media for Small Businesses and Marketing for Small Businesses

Course content

  • the differences between writing for print and websites
  • the difference between writing for the reader and writing for the pay-per-click advertiser
  • search engine optimisation – tools and techniques to move up the rankings.
The course is taught by a respected journalist and author who regularly writes for broadsheet newspapers and online news outlets.

This course is open to commercial bookings and groups.

This course may be eligible for SDS Flexible Training Opportunities funding.


1 day or 2 evenings



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Contact us

T: 0141 272 3331
E: training@glasgowclyde.ac.uk


Scottish Charity No. SC021182

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