This social media course for journalists at Glasgow Clyde College covers how to use a range of social media tools, including Twitter, Facebook, Instagram, Linked In and blogging to reach target audiences and find/follow up on stories. Not only will you learn how to build your own dynamic online profile, but how to use social media to enhance your employability.
96% of journalists in the UK now use social media on a daily basis. Social media tools can be used to enhance your profile, engage with and increase your audience and promote your work or company brand.
As part of the course you will learn:
· How news stories are broken on Twitter with recent real life case studies.
· The role of the citizen journalist and both the power and danger of social media in relation to journalistic standards.
· The history of social media and the rise of the biggest social networks including Twitter, Facebook and Instagram
· How to communicate news stories in a variety of ways including breaking news on Twitter in single tweets, live commentary tweeting or blogging from major incidents
· How to drive traffic to your online news site by posting links on Facebook or Twitter
· Posting audio soundbites and video clips on Vine and Youtube
· The opportunity to directly contact celebrities and elites on social media, often bypassing agents and management
· The ability to look for stories and research using social media using #journorequest to find case studies
· How to enhance your profile and create a social media personality to attract readers to their stories and wider publication.
Guest speakers on the course will include leading social media consultant and digital analyst Craig McGill and BBC social media producer Louise Hosie
There are no formal entry requirements for the course; it is aimed at those already working in the journalism industry and looking to enhance their skills in digital and social media journalism, or for those looking to move into digital journalism.
08 March 2016
(Tuesday 18:30 - 20:30)