Fashion Feature Writing and Styling

This fashion feature writing and styling course at Glasgow Clyde College provides an introduction to this popular subject. It provides the skills and knowledge required to research and write a feature fashion article or blog and style an accompanying photo shoot.

See the published work of some of last year's Fashion Feature Writing  & Styling Evening class and HND Fashion students in our acclaimed FUTURES blog:

Former students of this course have commented:

"As somebody who loves writing, and fashion, but had no prior experience in feature writing, Mairi’s class was the perfect introduction to a subject about which I had always been curious."

"Through written exercises, guest talks, research and one-to-one feedback sessions, the course allowed me to experiment with various styles of feature writing whilst putting together a folio of my own fashion articles."

"I would recommend this course to anybody who ever thought about a career in publishing, journalism, styling, PR or blogging."

Course content

You will learn how to:
  • investigate the key components of feature articles from a range of publications
  • research and evaluate key components from a range of articles to explain the purpose of feature fashion articles, looking at well-known fashion blogs, online magazines and publications
  • plan and research your own feature articles by gathering information and identifying the target audience for your piece
  • construct your own feature article
  • research and coordinate an accompanying personally-styled fashion mini photo shoot
  • edit and select key imagery from your photo shoot and secondary fashion imagery for your written piece.  

This course is ideal for anyone who is interested in fashion journalism, blogging and styling. It's perfect for fashion students looking to widen their skills and knowledge for future roles in industry and also for anyone who is interested in this area of the fashion industry.

Course tutor

A graduate of the London College of Fashion, Mairi McDonald has had an extensive design career across Womenswear, Menswear and Textile Design working with high profile luxury labels such as Julien MacDonald, national and international brands and retailers before launching her own eponymous luxury label. Mairi is also a Freelance Fashion Writer previously reporting on catwalk trends and styling accompanying shoots for magazines and now writes ‘The Trendspotter’ for The Herald Scotland online.


On successful completion of this course, you'll gain a SQA National Unit in Media: Feature Writing (1 credit).


This course is eligible for Individual Training Account (ITA) funding.  Please check on My World of Work for further information.

Progression routes

Those with a keen interest in fashion may progress onto other evening classes associated with fashion, or progress onto full-time study of a NC/HND Fashion Design or Media course, subject to full interview. For some HN programmes, students are required to attend a short fast-track programme prior to the course starting.

Start date

06 March 2018
(Tuesday 18:00 - 21:00)


12 Week(s)



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Contact us

T: 0141 272 0616


Scottish Charity No. SC021182

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