HND Media and Communications students at Glasgow Clyde College recently impressed a panel of PR professionals with their real-life PR campaigns.
The students had been working with local restaurant, Bella Fresca, The Prince and Princess of Wales Hospice charity and within the college, the Eat on 8 café and an initiative to promote the use of re-useable ‘Keep Cups’.
The groups pitched their campaigns to PR professionals including Lisa Mennie, who runs her own business, Skylark PR, Samantha Booth, Communications Manager for Maggie’s charity, Caroline Watson, Education and challenges fundraiser for the Prince and Princess of Wales Hospice and John Clark, Catering and Cleaning Services Manager at Glasgow Clyde College.
The panel of judges gave feedback to the students in an ‘X-factor’ style event held at the College’s Cardonald campus, and selected the ‘Keep Cups’ group as the winning team.
The ‘Keep Cups’ team dressed as bananas to promote Fair Trade, launched a snap chat filter, worked with the nursery children at the College and launched a ‘golden ticket’ promotion to boost Keep Cup sales within the college – selling more than 50 in just over a week.
Judge Lisa Mennie said “It was a real privilege to listen to the teams’ pitches, where were all really well thought through, detailed and multi-layered.
“Making a decision on the winning team was a real challenge as each project had so many innovative qualities and they were all well pitched.
“The winning team demonstrated not only brilliant ideas and branding but also a good handle on how to dovetail social media and events with their PR campaign.
Runners up, the ‘Bubble Rush’ team- who were promoting the Prince and Princess of Wales Hospice managed to secure a sponsor, Mooboo Bubble tea, to help them promote early-bird sign up to the annual 5k fun run, securing more than 70 signatures.
Both winners and runners up will have the opportunity to do work experience at the 2018 Bubble Rush event, while every competing student won vouchers donated by John Clark and the Eat on 8 group won an hour of pitching and confidence coaching, donated by Skylark PR.
Six of the students were also chosen by Samantha Booth to compete for an internship run between the charity and DC Thomson – which will run next summer.
Bella Bites, a group of six students who promoted local restaurants Bella Fresca and Caffe Royale, hugely impressed owner Tony Colella.
The group set up a pop-up shop in the Paisley Centre handing out pizzas and nibbles, Christmas menus and free-drink vouchers.
Tony, who has invited the group for lunch as a thank you, said: “It’s been a great pleasure working with the students from Glasgow Clyde College, I found them very enthusiastic and they listened well to my thoughts on what we should be pushing in the PR campaign. They came up with some great ideas and put in a lot of though and hard work into the stand at The Paisley Centre. I was very impressed. I wish them well for their future in this field of work.”
John Clark added: “It was a close call and all the groups did fantastically well. There were some genius ideas and connections made through the hard work with creative and innovative thinking in abundance.”