PR and Media Management

The media environment has changed dramatically in recent years, but the media can still be used to your advantage and help to promote your business. The lines between online and offline PR and media are increasingly blurred, and this course can help you to understand and navigate the current media environment.

The course will teach you how to sport a good story and tailor your message for your audience. You’ll also learn how to ascertain the commercial value of a news story, managing a crisis with media, how to leverage social media for PR and how to spot a good story in your company.

Solid PR and media strategies can help raise the profile of your business and can help effectively manage any negative stories which may emerge. It’s an important part of growing and managing a successful business.

Applicants may also be interested in our social media for small businesses course.

Course content

  • how to spot a good story
  • how to target your story for a particular audience
  • commercial value of a news item
  • crisis media management
  • using social media to your best advantage
  • how to spot a good story in your organisation.
This course may be eligible for SDS Flexible Training Opportunities funding.


1 day or 2 evenings



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Contact us

T: 0141 357 6158


Scottish Charity No. SC021182

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